terça-feira, 26 de julho de 2016

Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999. Our own Brad Miska saw it several months ago and hailed it as the, “…game-changer horror fans desperately have been waiting for” and saying that it, “…breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here. This news set off what can only be described as an detonation of excitement across social media. There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder. As I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. What follows are my own personal thoughts and opinions. I remember when The Blair Witch Project was coming out. They hype around the movie was absolutely insane. It was written about in high profile magazines, it was spoken about on talk shows… It was the the water cooler hot topic discussion for a while and all for very good reason. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time. But what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. This tactic was done through Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999. Our own Brad Miska saw it several months ago and hailed it as the, “…game-changer horror fans desperately have been waiting for” and saying that it, “…breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here. This news set off what can only be described as an detonation of excitement across social media. There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder. As I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. What follows are my own personal thoughts and opinions. I remember when The Blair Witch Project was coming out. They hype around the movie was absolutely insane. It was written about in high profile magazines, it was spoken about on talk shows… It was the the water cooler hot topic discussion for a while and all for very good reason. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time. But what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. This tactic was done through absolutely genius marketing that simply cannot be replicated these days. genius marketing that simply cannot be replicated these days.
Last night brought one of the most exciting horror announcements in probably the last decade: The Woods is actually Blair Witch, the third film in the franchise that began in 1999. Our own Brad Miska saw it several months ago and hailed it as the, “…game-changer horror fans desperately have been waiting for” and saying that it, “…breaks the mold of traditional horror and pushes the boundaries to the absolute brink.” You can read his full review right here. This news set off what can only be described as an detonation of excitement across social media. There was a frenzy of people powering through incredulity and the vast majority of them arriving at a place of sheer glee and wonder. As I watched this mass explosion of passion and delight, I found myself going back to when the first film came out and thinking about why it still has such an impact today. What follows are my own personal thoughts and opinions. I remember when The Blair Witch Project was coming out. They hype around the movie was absolutely insane. It was written about in high profile magazines, it was spoken about on talk shows… It was the the water cooler hot topic discussion for a while and all for very good reason. The push was that this movie was groundbreaking, that it was the most terrifying movie in a long, long time. But what set this movie apart was that the push wasn’t just how scary it was but also the attempt to keep up appearances that the events in the movie actually happened. This tactic was done through absolutely genius marketing that simply cannot be replicated these days.

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